FOR IMMEDIATE RELEASE
Chuckwalla Delivers Integration of Market Leading Rich Content Management Technology with Microsoft Content Management Server 2002
Together the Products enable Enterprise Content Management built on Microsoft .NET with a combination of Web content management, document management and digital asset management

Anaheim, CA - October 7, 2002
Chuckwalla Inc., a leading developer of enterprise digital asset management (DAM) technology that manages rich content across multiple communication channels, today announced Chuckwalla ContentConnect, integrating Chuckwalla with Microsoft Content Management Server 2002. Chuckwalla is an enterprise intelligent repository that controls otherwise unstructured rich content including simple and compound documents, images, audio and video files. Chuckwalla ContentConnect enables these assets to be shared dynamically by Microsoft Content Management Server 2002 to create high impact Web sites.

Together, these products offer the benefits of Web Content Management, document management and digital asset management in a unified Enterprise Content Management solution. Unveiled at MEC, being held here this week, Chuckwalla’s platform offers:

• An integrated user interface to enable all enterprise rich content to be accessible from within one unified system
• Management of all unstructured rich content formats including documents, presentations, images, audio and video files
• True cross-platform support between Mac and Windows file formats
• Re-purposing and re-using legacy content on Web properties managed by Content Management Server 2002
• An open, standards-based development environment for easy integration and application development

“Prior to this integrated solution, it was more difficult to fully leverage the power of an enterprise’s rich content on the Web,” said Jon Lewis, Vice President of Sales and Marketing for Chuckwalla, Inc. “With the release of Chuckwalla ContentConnect, rich content managed by Chuckwalla can be delivered seamlessly to Web properties managed by Content Management Server 2002 with a few mouse clicks. Chuckwalla and Microsoft Content Management Server 2002 provide enterprise Web content management, document management and digital asset management in a tightly integrated best-of-breed ECM solution.”

“Chuckwalla has great expertise in rich media management and document management,” said Eric Swift, group product manager for .NET Enterprise Server at Microsoft Corp. “Integrating Content Management Server 2002 with Chuckwalla enables our mutual customers to easily add text, illustrations, images, animation or video from documents, presentations and clips managed by Chuckwalla to any Web site managed by Content Management Server. Chuckwalla used Microsoft technology exclusively to build its enterprise platform and the outcome is a perfect complement to Content Management Server 2002 for those customers looking for an easier way to manage unstructured rich content.”

Integrated, End-to-End Solution based on Open Microsoft Standards
ContentConnect provides the integration of Content Management Server 2002 with Chuckwalla, an out-of-the-box solution built on the latest Microsoft .NET technology. Leveraging the power of the Microsoft .NET Framework results in an intuitive, Web-based interface, this interface unleashes the power of Web Content Management, document management and digital asset management to a wide array of business users throughout the enterprise. Using SOAP and XML-based standards enables customization and integration with many legacy enterprise applications.

Powerful Content Applications Lower Cost and Shorten Time-to-Market
The combined solution of Content Management Server and Chuckwalla ContentConnect provides for the unified management of content throughout the enterprise. Application areas include marketing and branding, corporate publishing, training and eLearning. Users managing Web properties with Content Management Server 2002 can easily re-purpose and re-use content from the enterprise’s other touch-points, including documents, presentations, catalogs, print advertising, packaging and video. Leveraging already-produced content eliminates the cost of re-designing, re-creating and re-producing these assets specifically for Web use, as well as reduces the time to produce a Web site while keeping its look and messaging consistent. The result is lower overall production cost and more effective communication. Less time building a Web site means it can be up and operational even faster.

Performance and Scalability with Security
Content Management Server and Chuckwalla have been designed to provide maximum performance with ease of use. This integrated solution allows content creation, storage and retrieval to be integrated with rapid development, thorough management and accurate delivery of dynamic Web pages. Both can be scaled to meet rising demand from creators and constituents alike. Users across the enterprise have a clearly defined and secure process for managing the accuracy and integrity of all content within Content Management Server 2002 and Chuckwalla.

Dynamic Web Creation, Management, Development and Delivery Solution
Chuckwalla ContentConnect combines with Microsoft Content Management Server 2002, adding enhanced document management and digital asset management capabilities to customers’ enterprise content management solution. The resulting powerful system can operate across the enterprise for efficient use of documents, rich content and production processes. New and updated content can be automatically delivered to the production area and instantly deployed onto Web sites. Dynamic distribution of content is accessed from Chuckwalla and delivered to Content Management Server 2002 for the construction of Web sites, providing a richer Web experience.

About Chuckwalla, Inc.
Chuckwalla, Inc. is a leading developer of enterprise digital asset management (DAM) technology that manages rich content across multiple communication channels. With faster implementation and immediate ROI, Chuckwalla’s DAM technology allows organizations to meet the complex challenges of harnessing rich media across Print, Web, Wireless and other multi-channel environments. Based on the Microsoft.NET architecture, Chuckwalla’s open and scalable technology simplifies DAM for leading companies in marketing/branding, publishing, e-learning and other application areas. For more information on Chuckwalla, Inc. and DAM, visit www.chuckwalla.com.

All company and product names are trademarks or registered trademarks of their respective holders and used for identification purposes only.

Press Contacts
Jon Lewis Chuckwalla, Inc. (408) 330-8710